Our Story

We started Sweetie, with one goal in mind: To create a company that would improve and enhance the everyday relationship between dog-human through products and services of superior quality and value.

The idea came to us when we were planning a day trip with our cocker spaniel Sweetie. Naturally, Sweetie would participate in all family activities and all outdoor excursions. Like all canines, she loved running around; she was very playful, alert and active enjoying any exercise from a brisk walk to ball hunting in the field.

Every time we started planning an excursion and gathering our necessities together, we realized that we needed a small extra bag full of items just for Sweetie. Shopping around for a cute bag for our Sweetie, I realized that there were a ton of options, but nothing that I wanted for my Sweetie and myself. It seemed that not many suppliers were looking at the quality, the details around convenience and durability. At the end of the day, I felt that they were selling commodities with no design, safety and no guarantee.

That’s when we pursued it, we did extensive research, spoke to many suppliers and pet parents to see what the basic needs were. We created our very own Sweetie dog treat bag that would be durable, practical, of good quality with a zest of design. The Sweetie dog treat bag was our passport for the development and launch of all the other products which led to complete the range of leads, collars and quality accessories in total.

We named the brand in memory of our beloved dog Sweetie, which we lost a few years later. We created all our products with a pinch of orange, on the logo. This was deliberate; as we found out that orange is the colour of animal protection awareness. We want to make all dogs happy, not just the ones that are in a good home and can afford to buy Sweetie products. It’s also about the dogs that need a good home or a better home. We’re committed to this, thus starting cooperation’s with rescues and shelters to donate one of our specially made products for each adoption.

Then, and now, everything we do is focused on delivering more smiles, more quality, more love to our clients and their dogs.